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Lisa Davis: Siemens returns to energy business through three ways

the global energy market is changing, and the power shortage faced by many developing countries has brought huge market opportunities to some power EPC enterprises. At present, Siemens is participating in the development, construction and operation of major projects in the overseas power market with more and more Chinese enterprises. It is understood that in Siemens' power generation field, EPC projects account for 30%, which shows that Siemens attaches great importance to electricity and needs to use the most effective polyurethane foaming equipment for metering, mixing and spraying to power the EPC market. Recently, Siemens (China) Co., Ltd. and China Electric Power Construction Co., Ltd. jointly held the 2015 China Electric Power EPC forum to further explore overseas experience in the field of power generation EPC in order to seek more cooperation opportunities

what role does Siemens play in the process of cooperating with Chinese enterprises in power EPC projects? How does Siemens respond to changes in the global energy market? Recently, Wanneng interviewed Ms. Lisa Davis, a member of the Management Committee of Siemens AG and responsible for power generation and natural gas, wind power generation and renewable energy, and power generation services, to share Siemens' energy business strategy

Siemens pays more attention to the energy sector

q: Siemens' 2020 Vision mentions that it will focus on the growth of electrification, automation and digitalization. After the adjustment of business departments, how is the current business progress? How has the energy business changed after the acquisition of rollsroyce energy business

a: This is the whole structural adjustment we made last year. In the future, we will focus more on the fields of electrification, automation and digital growth. At present, Siemens has reduced the number of business groups from 16 to 9, including power generation and natural gas, wind power and renewable energy, power generation services, energy management, building technology, transportation, digital chemical plants, process industry and drive and financial services, as well as the separate operation of the medical business unit, namely the 9+1 structure. The business of the whole company is adjusted along this general direction. Last year, the merger and acquisition of gas turbine and compressor business of rollsroyce energy was very successful, and we are very satisfied. Rolls Royce's product line can help us with distributed energy, making the power point closer to consumers and users

q: in the first quarter of 2015, Siemens' overall order volume was 18.013 billion euros, a sharp decrease of 11% compared with the first quarter of fiscal 2014, especially the poor performance of energy business. How can Siemens recover or find new opportunities in energy business

a: our new orders in the first quarter of fiscal 2015 decreased by 11% compared with the first quarter of fiscal 2014. However, for many manufacturers, if we look at the performance, we should look at the data of the whole year, which is more reasonable than looking at the performance of a quarter, because the project cycle is actually very long, and will be affected by the implementation progress of various projects around the world and the order time. Therefore, the performance may need to look more at the data of the whole year. And after the adjustment of Siemens' overall organizational structure, I believe we can see the progress of the whole business

we will improve our energy business through the following three ways: first, increase investment in technology research and development, and make Siemens a leader in technology through innovation; Second, strictly control the cost to improve the overall operating profit; Third, we should actively encourage our salespersons to establish a closer relationship with customers, better understand customer needs, and further promote the sales of Siemens products in the market

q: China's economy has entered a new normal, and the growth rate of electricity demand has slowed significantly. How does Siemens respond to changes in the Chinese market

a: China's electricity market demand is indeed declining, but from the perspective of the entire international market, the overall demand for energy and electricity is still rising. In China, although the construction of new power plants and new installed capacity may slow down, Siemens still feels that there are many things we can continue to work hard to do, such as the transformation of old units, as well as some energy-saving and environmental protection projects, which are what Siemens can do

to do EPC overseas, we need the thermal insulation strip tensile strength testing machine, advanced speed, displacement and pneumatic 3-loop technology to understand the local market

EPC (engineering procurement construction), that is, EPC. It refers to that the company is entrusted by the owner to contract the whole process or several stages of the design, procurement, construction, commissioning, etc. of the engineering construction project in accordance with the contract. Generally, the company is responsible for the quality, safety, cost and progress of the contracted project under the total price contract

q: how does Siemens rely on its own advantages to seek more cooperation modes with Chinese EPC enterprises on some international projects? What cooperation modes does Siemens have with Chinese EPC

a: new energy and gas-fired power generation technology are developing very fast in the market, much faster than traditional energy, which is also Siemens' strength. We have very advanced technical products in gas-fired power generation technology. As for the way of cooperation, we can not only act as a product supplier, but also form a consortium with other companies, or do our own EPC. Through these ways, we can introduce Siemens' environmentally friendly and efficient products into the project

q: Siemens chooses Chinese enterprises to do EPC overseas. What are the advantages of Chinese enterprises compared with enterprises in other countries, such as South Korea, which do more in overseas power EPC

a: the more important competitiveness of EPC company is scale and ability. From our observation, Chinese EPC companies have very strong production capacity, and most Chinese EPC companies have created very good performance overseas. The key to doing EPC overseas is to understand the local market. We feel that Chinese EPC companies are very familiar with markets around the world and have rich experience at the same time

q: when providing products as a supplier or EPC manufacturer, what are Siemens' advantages and business characteristics for glass fiber fabric reinforced thermoplastic and thermosetting plates

a: compared with other manufacturers, Siemens' EPC features and advantages are reflected in its particularly comprehensive product line, that is, the whole industry chain. For example, in terms of power generation, our technical product line actually covers the whole industrial chain of the power generation industry, and there are different forms of power generation equipment, including gas turbines, steam turbines, transmission and distribution, high-voltage equipment, smart electricity, large-scale drive equipment, automation, etc. These are all product lines under XIMENZI, which can also provide product advantages for EPC manufacturers

in addition, Siemens is not only a product supplier, but also has the ability to be a general contractor. We know all the processes very well, even in some cases, we only provide products for this project. Our team is also very familiar with the whole process of process equipment and technology, so we can provide good technical services and support even for product supply. ([omnipotent article | Zhang Chengcheng])

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